騰訊家電訊（喬紅康）北京時(shí)間12月14日消息，浙江奧克斯集團(tuán)日前推出一款“熱霸”空調(diào)，據(jù)奧克斯空調(diào)國(guó)內(nèi)營(yíng)銷公司總經(jīng)理金杰介紹，該產(chǎn)品的目標(biāo)銷量在10萬臺(tái)左右。
金杰在接受騰訊家電采訪時(shí)表示，奧克斯“熱霸”空調(diào)目前訂單在10萬臺(tái)左右，目標(biāo)銷售地主要將集中在長(zhǎng)江流域，這些地區(qū)的銷量將占到60%以上。另據(jù)金杰介紹，從目前訂單來看已經(jīng)基本完成了年度銷量目標(biāo)，預(yù)計(jì)元旦前即可上市。
家電行業(yè)專家指出，相對(duì)于傳統(tǒng)意義的空調(diào)來說，主打制熱的空調(diào)產(chǎn)品并非主流，由于受供暖方式及氣候影響，我國(guó)北方地區(qū)和南方地區(qū)多數(shù)家庭不需要制熱空調(diào)，從奧克斯產(chǎn)品布局也可看出，“熱霸”空調(diào)銷量?jī)H占目標(biāo)總銷量的3%，可見奧克斯對(duì)該產(chǎn)品的市場(chǎng)前景也處在摸索試探階段。
另有分析人士指出，美的、格力、海爾等一線品牌在空調(diào)市場(chǎng)所占份額正逐步攀升，其他品牌“硬碰硬”搶奪市場(chǎng)收效甚微，因此選擇開辟新領(lǐng)域才能進(jìn)一步鞏固市場(chǎng)份額。以奧克斯為例，推出“熱霸”空調(diào)即是側(cè)面進(jìn)攻的途徑，但此舉也反映出奧克斯空調(diào)品牌地域化的跡象已經(jīng)顯露。
此外，金杰還透露，奧克斯空調(diào)今年的銷售目標(biāo)為350萬臺(tái)，空調(diào)產(chǎn)品銷售額占集團(tuán)總營(yíng)收的30%左右。(function(){document.domain=qq.com;var c=function(d){var e=this;e.body=document.body;e.title=d.title;e.width=d.width;e.height=d.height;e.src=d.src;e.layerbg;e.main;e.layerTitle;e.con;e.close;e.iframe;e.isDrag=false;e.isIE=document.all?true:false;e.getMX=function(a){return e.isIE?a.clientXMath.max(document.body.scrollLeft,document.documentElement.scrollLeft):a.pageX};e.getMY=function(a){return e.isIE?a.clientYMath.max(document.body.scrollTop,document.documentElement.scrollTop):a.pageY};e.setEvent=function(f){if(f.setCapture){f.setCapture()}if(window.captureEvents){window.captureEvents(Event.MOUSEMOVE|Event.MOUSEUP)}};e.releaseEvent=function(f){if(f.releaseCapture){f.releaseCapture()}if(window.releaseEvents){window.releaseEvents(Event.MOUSEMOVE|Event.MOUSEUP)}};e.creatDom=function(j,f){function i(m,n){function p(q,s,r){if(!q||typeof r!=string){return}s=s?s:;r=r?r:;q.style『s』=r;return 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